Bring Your Rey Game for Target

It's Force Friday at Target. We knew we wanted to empower young girls around the country to channel their inner Rey. While other brands were focusing on other characters for the Star Wars, The Last Jedi movie, we wanted to lean into this exciting time for young girls finding new heroes. 

 Target wanted to focus on female empowerment while other brands did the same old thing.
 

Target wanted to focus on female empowerment while other brands did the same old thing.