COVERED CALIFORNIA

 Fresh work! Just launched, September 2025.

This wasn’t just another campaign. It felt bigger. More personal. Almost like a love letter to all 39 million Californians, created in a moment when getting help has never mattered more. Healthcare in the US? It’s confusing. It’s expensive. And for too many, it’s out of reach. Covered California exists to change that. As the state’s affordable healthcare program, they’re helping millions find coverage and lower their costs. They’re also holding insurance companies accountable and making the system less overwhelming. This work became their Declaration. A promise to every Californian that healthcare can work for them.

And honestly, I couldn’t be prouder of what we all created together.

More to come. A full 360 campaign for this brand, complete with a refreshed design, OOH, paid and organic social, digital display, an influencer push, and more. All the ways we can reach 39 million Californians.