BRING YOUR REY GAME
It's Force Friday at Target. We knew we wanted to empower young girls around the country to channel their inner Rey. While other brands were focusing on other characters for the Star Wars, The Last Jedi movie, we wanted to lean into this exciting time for young girls finding their new hero.
Target wanted to focus on female empowerment while other brands did the same old thing, just sold toys.
THE TV SPOT
We blanketed Reddit, Twitter, Facebook and Instagram for Force Friday. Fans responded to our support of female empowerment. It was amazing to see so many young girls dressed as their new favorite superhero.