This campaign spread holiday joy, cheer and magic in the form of snowflakes that fell around the globe. From digital billboards in Times Square, all the way to Piccadilly Station.
These posters were used for OOH, Social and in-store around the country. We blanketed billboards in NYC, Chicago, Atlanta and DC.
Times Square Billboards
These digital boards were synced so that snowflakes fell down from one board to another.