The Nissan Versa has the most space and technology per dollar, making it the perfect road trip car. We created a social contest in which participants could map out their dream road trip for the chance to go on it in their very own brand new Versa. Footage from the six winning road trips were then turned into mini movies for an online film festival that fans got to vote on. Over 14,000 trips were created, and the contest resulted in 53,000 new Facebook fans. Britney Spears, Adam Carolla and even Snoop Dogg got involved. Fo Shizzle.
The site won FWA site of the day.
PLOT YOUR COURSE. CHOOSE YOUR FRIENDS. HIT THE ROAD.
Yep, that’s RDJ doing the VO.
They Won Cars!
Here are my fav two of the six winning trips. Cindy and Scott got to take their dream road trips with three of their favorite people. And yes, they got to keep the cars.
Oh the fun
The Roadtrips were a hit on social and the contestants had a blast. Fans loved watching their progress while we captured it all.
OOH in Times Square
It was a whole NYC city block.